Automotive Digital Marketing and Advertising

Google’s new policy reflects their desire to create a simple product experience that does what you need, when you want it to. Whether you’re reading an email that reminds you to schedule a family get-together or finding a favorite video that you want to share, Google wants to ensure you can move across Gmail, Calendar, Search, YouTube, or whatever your life calls for with ease. Use the link provided to read the entire article…

Kurt Kubicki writes: “Pursuing customers every time they come in for service is smart. When associates revisit their customers as they come in for service, associates create ongoing sales opportunities several ways.” Use the link to read the rest of this well written and insightful article…

Become an ADM Leader - ADM Professional Community Leaders have been at the core of what makes ADM the most popular and visited automotive professional community in North America according to Compete, Inc. data. ADM Leaders are dedicated to this community and the success of its members. Their sole responsibility is to welcome and assist new ADM members, post blogs, comment on forum discussions, contribute video and photo content, syndicate and distribute to other social media sites, serve as trusted advisers and share the best practices related to automotive marketing that will help our community of automotive professionals be more successful at what we do. Do you have what it takes to be an ADM Leader? Below are the ADM Leader categories and a description of what is expected from members who elect to serve in each of these categories. Request your ADM Leader status from Ralph Paglia so you can begin making an even more positive impact on the lives of all ADM Professional Community members, and the auto industry as a whole.

It is time for sales professionals to start collaborating with automotive service professionals in delivering a better experience to customers who choose to use a dealership’s service department… This includes presenting select service clients who may be in an “equity position” with their choices and opportunities to replace their current vehicle with a new or newer vehicle, thereby leveraging that equity position for the benefit of all parties. A “Win-Win” situation and outcome!

So, let’s all grow together! What we’re proposing is one day a month, the last Thursday, being a day that you invite other car people to join us here at ADM. Remember, your own personal growth depends on it!

Ali Amirrezvani states; “So how does Google tell what is an ad and what isn’t?  They have a “variety of signals that algorithmically determine what type of ad or content appears above the fold, but no further details to share.  It is completely algorithmic in its detection…”.  Not surprisingly, Google isn’t giving many details.

Double check your landing pages, micro-sites, and any sites your auto dealer website links out to, to ensure that none are so ad-heavy that users have to scroll down to see any content.  Keep in mind that the screen may appear smaller to those on an iPad or other tablet computer.

Google recommends using their Browser Size tool to see how much content and ads are visible under various screen resolutions.”

I have watched HUNDREDS of Vehicle Presentation Videos and this is one of the best I have ever seen. Watch Ken beam in action and learn how to use VPV’s to sell more cars…

“Study after study has revealed that the wide variation between dealerships’ results with leads are due more to store process than the quality of the leads,” says Phil DuPree, President of AutoUSA. “We know the leads being submitted to independent auto sites are in-market customers and our lead sources are validated within the AutoNation stores. The goal with our new product line is to help dealers reach these customers effectively, engage with them and of course increase sales.”

Pilot Dealer Offer: Approved dealers who are willing to actively participate in our Extended Beta testing will be rewarded with the free use of our new premium dealer specific live chat software. Beta test dealers may also qualify for free 24/7 Staffed Back-Up support. All we ask in return is the dealers active participation and feedback to help us make our software #1. We think we have already developed excellent software, but we will let the dealers feedback help us put the final tweaks on it before we complete our Beta and officially launch. Use link to access…

Pilot Dealer Offer: Approved dealers who are willing to actively participate in our Extended Beta testing will be rewarded with the free use of our new premium dealer specific live chat software. Beta test dealers may also qualify for free 24/7 Staffed Back-Up support. All we ask in return is the dealers active participation and feedback to help us make our software #1. We think we have already developed excellent software, but we will let the dealers feedback help us put the final tweaks on it before we complete our Beta and officially launch. Use link to access…