Automotive Digital Marketing and Advertising

Chip Grueter and Brian Pasch exchange post and comment - I just wanted to comment on how much I enjoyed both the blog post and Chip’s response… Being fairly familiar and friends with both of you, I could not help but chuckle when I read Chip’s response. Also, I have to say that Chip’s response was enlightening in several aspects.  Personally, I find the combination of DealerRater Certification, Yelp Enhanced Profiles, Google+ Business Pages, Facebook Pages, Google Places claimed and the dynamic duo of Merchant Circle/Insider Pages claimed as well… To be the minimalist core approach to reputation management for car dealers.  Some might suggest this is too much work for a dealership, but before saying such a thing, try to evaluate how important a car dealer’s reputation is to the store’s revenue stream.  If anyone would like to see an example of a two store group creating a landing page to direct all customers to for the purpose of acquiring customer reviews, check out http://FeldmannReviews.com