Automotive Digital Marketing and Advertising

Brian Pasch has published a fascinating automotive digital marketing strategy… My digital marketing teams have seen the connection between Online Display Advertising (ODA) and Google search queries for branded terms used in the display ads for years, but this article and the attached charts illustrate the consumer’s movement through the channel from seeing an ad, to doing a search, to visiting the dealer’s website and submitting an inquiry, or initiating a chat conversation, physically visiting the store or calling via phone.  Thanks to Brian Pasch for a great article!