Automotive Digital Marketing and Advertising

Paragon attributes its success to a combination of innovative buyer programs, as well as a focus on providing continually increasing service standards. The company was among the first auto retailers in the US, for example, to create and market its own mobile app; the Paragon Honda App allows users to browse Paragon’s entire inventory from their own mobile device, create a “Garage” of their own vehicles, perform One-Touch Service Scheduling, and call Roadside Assistance.