Automotive Digital Marketing and Advertising

“Study after study has revealed that the wide variation between dealerships’ results with leads are due more to store process than the quality of the leads,” says Phil DuPree, President of AutoUSA. “We know the leads being submitted to independent auto sites are in-market customers and our lead sources are validated within the AutoNation stores. The goal with our new product line is to help dealers reach these customers effectively, engage with them and of course increase sales.”